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PR Analytics Software Comparison for B2B Teams: Cision vs Onclusive vs CoverageBook
Most B2B communications teams are not short on coverage. They are short on proof. A funding announcement lands in three trade titles, an executive byline gets syndicated, a product launch pi...
Best PR Software for Small Business in 2026: 4 Tools Compared (And the One That Wins)
Meta title: Best PR Software for Small Business (2026): Top 4 Tools Compared Meta description: Looking for the best PR software for small business? We compare Preston PR, Prowly, Prezly and ...
What Does Earned Media AI Visibility Actually Mean for PR?
By Tim Gray “How do you measure PR?” Every PR professional has been asked that question, often by someone who wants a clean number. We can count coverage, examine the audience, track ref...
Nobody Owes You a Headline: A Masterclass in Media Pitch Strategy
Part one of two. Why your product isn’t the story and what ignoring that will cost you. By Criz Guerra Last time, I made a case that annoyed a few people. If you’ve churned throu...
![The PR Agency Evaluation Framework: How to Choose a Partner That Delivers [Examples + Tips]](https://www.intelligentrelations.com/wp-content/uploads/2026/09/How-to-Evaluate-a-PR-Agency-The-Ultimate-Framework-Selection-Guide-other-384x255.jpg)
How to Evaluate a PR Agency: The Ultimate Framework & Selection Guide [Examples + Tips]
Your PR agency is working hard. But is PR actually working? That question becomes harder to answer when monthly reports are packed with metrics that present activity without necessarily prov...
The Modern PR Maturity Model: Building a Predictable Earned Media Engine
Most PR programs fail because they’re purely reactionary. There are compelling stories to be told, but they’re not being told proactively. One quarter, teams are riding a barreling...
![The Founder Thought Leadership Strategy Guide to Accelerate Fundraising Success [Examples + Tips]](https://www.intelligentrelations.com/wp-content/uploads/2026/09/The-Founder-Thought-Leadership-Strategy-Guide-to-Accelerate-Fundraising-Successv2-384x255.png)
The Founder Thought Leadership Strategy Guide to Accelerate Fundraising Success [Examples + Tips]
Most founders spend months perfecting their pitch deck, but few put the same time and effort into building the kind of reputation that commands investor attention. Investors form impressions...
Why Is the Media Ignoring You? PR Pitch Strategy
Notes from the product side and the PR trenches on why doing more backfires when one story owns the cycle. By Criz Guerra and Daniela Bartoli Since late February, one story has swallowed the...
Loose Lips Sink Ships, But Silence Sinks Reputations: Lessons in Crisis PR Narrative Management
Loose lips sink ships. For most of a century, that summed up military communications strategy: say as little as possible and protect operational security. Today, the U.S. Navy is facing the ...
The Road to Ithaca: Seven PR Lessons from Odysseus
A nearly 3,000-year-old story about a guy trying to get home still feels surprisingly relevant. Homer’s hero, Odysseus, is back on the big screen, and there’s a reason his story ...
Beyond Impressions: PR Reporting That Boards and Investors Actually Want to See in 2026 [Example + Tips]
Quarterly board meeting incoming! Are you prepared? I mean, your slide deck is polished, and the leadership team is ready. So all good, right? Then comes the question every communications le...
Beyond Media Coverage: The Real Value of PR for PE-Backed Companies
When private equity enters the game, the rules change. PR transforms from a brand function to a performance function. What was once measured by media placements and SOV is now evaluate...
How to Build a 6-Month Earned Media Plan for Enterprise Growth [Templates, Examples, and Tips]
PR struggles at the enterprise level are rarely due to a lack of ideas. Most commonly, preventable structural issues are to blame. A single month gets packed with: The next month...
Fewer Emails, Better Journalist Response Rates: Why Precision Media Outreach Outperforms Mass Pitching [Examples + Tips]
Feeling ignored? Every PR pro experiences periods of snubbery and stonewalling from journalists. But never because they’re not pitching enough. In fact, the leading cause of jo...
Paid vs. Earned Media: A Strategic Investment Guide for Scaling Companies
The real question isn’t paid vs. earned — it’s allocation efficiency. At the growth stage, you shouldn’t be asking which is better as both add value differently. You should be asking...
