Last month, Kylie Jenner announced that she was pivoting her canned cocktail brand Sprinter into an electrolyte drink called K2o, joining a booming
Amy Francombe is a Journalist at various esteemed publications including the Irish Independent and VICE Media. She specializes in themes such as beauty and fashion, health and wellness, and marketing, often exploring the intersections of the fashion industry, consumer health, and beverage production. Amy's work has been featured in outlets like Yahoo Sports, Vogue, and WIRED, showcasing her diverse expertise across multiple platforms.