Bobby McGill

The Co-founder and Creative Director of BLACK discusses Singapore's evolving design identity, the role of design in the nation's development, how AI is changing the way designers work, and more.

The Founder of Supermama reflects on Singapore's approach to design, what objects can tell us about a culture, and how his work through weareSuper has expanded his understanding of what design can do.

The Design Director of SEA at Landor reflects on Singapore's evolving design scene, the balance between a clear brief and creative freedom, and how empathy and versatility feature in her approach to branding.

The Co-founder and Creative Director of Kinetic reflects on Singapore's design identity, the role of design in the country's development, the relationship between creativity and craft, and his MA research at LASALLE.

The Founder and Creative Director of fFurious reflects on what defines Singaporean design, why bold work needs strategic grounding, and the challenges of moving from hands-on design into creative leadership.

The Creative Director of FACTORY discusses Singapore's design identity, how the role of design has evolved alongside the nation, why AI makes human taste and judgment more important, and more.

The Founder & Creative Director of Aaah Studio discusses designing within Singapore's constraints, encouraging clients to take creative risks, and the one-year experiment that became Aaah House.

The Creative Director of studioKALEIDO on how design shapes Singapore's national image, the studio's roots in the cultural sector, building client trust before pushing boundaries, and more.

Grant Associates' Director and Associate Director on how design's role has evolved alongside Singapore, how clients approach bold ideas, reconnecting people with nature, and their advice for young designers.

Leo India’s Chief Creative Officer on finding humor in household chores, adapting a music-led idea across five languages, and making the audience part of the experience.