Brad Howarth is a Speaker, Researcher, Writer, and Trainer. He focuses on a diverse range of topics including marketing and advertising, healthcare technology, transportation and mobility, and agriculture, with a particular emphasis on digital health, telehealth, and mobility as a service. His insights and expertise have been featured in techpartner.news, The Mandarin, and iTnews.
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Australia (National)
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Brad focuses on privacy & cybersecurity, with a secondary focus on software & SaaS. His coverage is entirely based on press releases and does not have a geographic focus.
To effectively reach out to Brad, consider providing detailed insights into the latest trends in privacy & cybersecurity or new developments in software & SaaS. Additionally, it may be beneficial to offer exclusive access to industry experts for commentary or interviews related to these topics.
When pitching to Brad Howarth, ensure that the content of your pitch aligns with his coverage themes and provides unique angles or perspectives within the privacy & cybersecurity and software & SaaS domains.
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Integrates data from 30 systems into a single view operational view.
By: Brad Howarth
With constant pressure to improve service quality, maintain near-continuous availability, and respond to a growing cyber threat environment—often
Evidence, economics, and discipline redefine automation.
AI moves personalisation from content creation to decisioning.
Reframing the customer data stack.
Data consolidation as a pathway to prediction. Key points Bupa has consolidated 90 percent of its customer and health data onto a single Databricks-powered platform to enable its Connected Care strategy.
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By: Brad Howarth
Takes incremental approach. Key points DAFF's Digital Services to Take Farmers to Markets program is progressively modernising
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By: Brad Howarth
Connecting members to their super. Colonial First State (CFS) has cut the time required to deploy standard customer journeys from weeks to
By: Brad Howarth
Applying B2C concepts to B2B customers. REA Group is using a common data and engagement architecture to transfer learnings and practices from its B2C marketing operation to its B2B customers.
AI and Personalisation, CDP and CRM, and Marketing Automation.
