Brendan Menapace is an Author at various esteemed publications. He specializes in marketing and advertising, with a focus on sports merchandising, retail, and e-commerce, often exploring the intersection of sports and business. Brendan's work has been featured in notable outlets such as Promo Marketing Magazine, Stereogum, SPIN, and Esquire.
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Who decides whether an album is a “return to form?” Is it the band or the fans who decide? What is the agreed upon form?
By: Brendan Menapace
A random memory of a beloved tool reveals how even the smallest promo items can make a lasting brand impact Key Takeaways
The private-label line includes 12 popular styles, available without branding and with low minimum quantities.
By: Brendan Menapace
People in European countries like the U.K. were left without eclipse glasses to safely view this week's total solar eclipse, which could've been avoided with proper promo planning.
By: Brendan Menapace
Steven C. “Steve” Patton, co-owner of Highland Computer Forms, passed away on July 26 as the result of a farm accident. He was 66.
There's no gatekeeper anymore, so why should the likes of Petey care about the rules? Written by Brendan Menapace | Petey USA is a content creator.
By: Brendan Menapace
Question: Should I be marking items as “Billable” in QuickBooks Premier?
By: Brendan Menapace
The acquisition adds print production expertise, fulfillment and e-commerce capabilities to the Counselor Top 40 distributor. Key Takeaways
By: Tara Lerman, C.J. Mittica, Brendan Menapace, Theresa Hegel, Emily Wilson, Sara Lavenduski, Hannah Rosenberger
What’s your client’s gifting persona? Take our quiz and discover the products in our Counselor 2026 Gift Guide that will make the holidays a huge hit.
The Gaslight Anthem frontman channels his roots, as he always does, on his latest solo album, ‘Not Bad for New Jersey' Written by Brendan Menapace |
