By: David Gianatasio
“If you can't get the song that you originally wanted, do not make a second-rate imitation of it,” says Anh Do , who joined TBWA\Media Arts Lab last month as global head of music. “I've been on projects where everyone falls in love with a song. But it does not come through and someone wonders, ‘Can we do our own version?' That can work if the new version has a distinct point of view. But if it is only trying to recreate what made the first song special, pivot.”