Bryan Wassel is a Reporter at CX and the Associate Editor of @RTouchPoints. He covers a range of topics including retail, e-commerce, consumer behavior, and the impact of artificial intelligence on business and marketing. Bryan's insights and analyses have been featured in notable publications such as Retail TouchPoints, CIO Dive, and Yahoo Finance.
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Bryan Wassel's focus is on retail, e-commerce, technology, consumer trends and business strategy. His coverage leans heavily towards product promotions with a significant emphasis on press releases and data citations.
To effectively reach out to Bryan, consider providing insights or data-backed analysis that can contribute to discussions around the impact of technology on retail and e-commerce, evolving consumer trends, effective business strategies in the retail sector or innovative product promotion techniques within the industry.
Given his high interest in citing data and private sector announcements alongside press releases, pitching with compelling statistics or exclusive information from relevant companies could capture his attention.
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Three-quarters of consumers say that retailers collect too much data, a Thoughtspot survey found.
When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson said.
Repercussions range from customers switching brands to giving up on the purchase altogether, a Contentsquare survey found.
Repercussions range from customers switching brands to giving up on the purchase altogether, a Contentsquare survey found.
By: Bryan Wassel
This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter Dive Brief:
By: Bryan Wassel
Consumer-facing AI tools include Cai, a customer service chat assistant, and Callie, a voice AI that helps Chewy Vet Care locations confirm appointments.
The improvement since early 2024 “underscores the reaction the customer is giving us to the changes we're making in the Macy’s store experience,” Macy’s Inc. CEO Tony Spring said.
The subscription retailer introduced tools that let customers view entire outfits and enable virtual try-ons, but its financial results remain under pressure.
This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter Dive Brief:
More than 2 in 5 of consumers say they have stopped doing business with a brand when its personalized marketing felt too repetitive, personal or off-base, a Site Impact survey found.
