Oracle adds deeper subscription support for B2C and B2B users to its CX platform, as users look to tie renewals, billing and self-service to commerce revenue.
Don Fluckinger is a Senior News Writer at TechTarget. He is a veteran enterprise IT reporter with a focus on digital experience platforms, end-user computing, and emerging technologies such as AI and machine learning, as well as marketing technology. Don's insights and expertise have been featured in TechTarget publications.