Intelligent Relations
Preston by Intelligent Relations
Eben Novy-Williams
Gray shield icon
Is this you?
Claim your profile.

Eben Novy-Williams

Deputy Editor

AS SEEN ON
Sportico

Preston's Summary

Eben Novy-Williams is a deputy editor at Sportico. He covers various aspects of the sports industry, including sports business, competitive sports, and corporate finance, drawing on nearly a decade of experience at Bloomberg News where he reported on media deals, team sales, esports, and the Olympics. His work has been featured in Yahoo Sports, Yahoo News, Yahoo Finance, and RealGM, and he is also the co-host of the Sporticast podcast.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 58 %
Data Driven: 18 %
Interviews Q&as: 15 %
Events: 4 %
Opinion: 3 %

Themes Covered:

Not enough data icon

Not enough data

Most Recent Topics:

  • Lawsuits
  • Corporate Finance
  • Entrepreneurship
  • Individual Sports
  • Team Sports
  • Sports Disciplines
  • Alternative Investments
  • Economic Policy

Pitching Insights

Eben's coverage predominantly revolves around sports business, including private sector announcements, press releases, and legal policy regulation. This indicates that he is likely to be interested in pitches related to new partnerships, financial reports from sports organizations or businesses operating within the industry.

Given his focus on citing data and legal policy regulation within the context of sports, Eben would likely be receptive to insights from experts who can provide detailed analysis of how regulations impact various aspects of the sports industry or those who have access to unique datasets shedding light on trends in this space.

While Eben does not appear to have a specific geographic focus based on available information, his coverage suggests an interest in developments across different regions pertaining to topics such as college sports, NFL and media partnerships within the realm of sports business.

This information evolves through artificial intelligence and human feedback. Improve this profile .

Journalists With Similar Coverage:

Based on similarity of content.
Justin Birnbaum

Justin Birnbaum

Staff Writer
*******um@********om
Publications
Sportico, The Hollywood Reporter
Most recent topics
Not enough data
Jacob Feldman

Jacob Feldman

Sports Business Reporter
******an@**********om
Publications
Sportico, Variety
Most recent topics
Not enough data
Ben Fischer

Ben Fischer

NFL reporter/staff writer
******er@********************l.com
Publications
Sports Business Journal, San Jose Business Journal, NewsBreak
Most recent topics
Not enough data
John Ourand

John Ourand

Sports Correspondent
***n@*********om
Publications
Puck
Most recent topics
Not enough data
Anthony Crupi

Anthony Crupi

Sports Media Reporter
*****i@**********om
Publications
Sportico
Most recent topics
Not enough data
Scott Soshnick

Scott Soshnick

Editor in Chief
*******ck@**********om
Publications
Sportico
Most recent topics
Not enough data

Articles

Sportico

What Is College Football?

What Is College Football?

By: Eben Novy-Williams

The most bonkers Saturday in college football history is a Rorschach Test for the sport’s future. Plus: Timeless Tickets and Gianni on the brink.

Sportico

Sporticast: The NFL Has a New Revenue Stream

Sporticast: The NFL Has a New Revenue Stream

By: Scott Soshnick

On the 597th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including an update on the Milwaukee Brewers' Timeless Ticket fiasco.

© 2026 Intelligent Relations