The first season under the NBA 's blockbuster media rights package proved to be a lollapalooza for the league's distribution partners, as coverage of the 2025-26 campaign generated a record $2.11 billion in advertising revenue.
Anthony Crupi is a Sports Media Reporter at various outlets including Yahoo Finance and Sportico. He covers a range of topics related to sports, sports business, and broadcasting, with particular emphasis on the intersection of media and marketing within the sports industry. Anthony's insights and analyses have been featured in esteemed publications such as Yahoo Sports and RealClearMarkets.