John Cassillo is the Head of Analytics & Trend Reporting at TVREV. He specializes in sports journalism, focusing on competitive sports, broadcasting, and the intersection of media and sports business. John has been featured in notable outlets such as Yahoo Sports Canada, Forbes, and NextTV, among others.
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John's articles focus heavily on sports, television, advertising, and media companies. He often incorporates data into his work to support his analysis. If you have relevant data-driven insights or industry-specific metrics related to the intersection of sports and media (television viewership trends, ad impressions in sports events), John may be interested in your input.
Given the nature of his coverage, consider reaching out with expert commentary on current trends at the intersection of these themes. Topics like changes in TV viewership patterns for major sporting events or emerging advertising strategies specific to televised sports could align well with his coverage style.
As John does not specify a geographic focus in his reporting, he is likely open to information from various regions as long as it pertains to broader industry trends rather than location-specific developments.
This information evolves through artificial intelligence and human feedback. Improve this profile .
What could the new Skydance Corporation do with its large collection of sports rights? A look at what the acquisition may mean for the NHL, UFC and Champions League.
By: John Cassillo
John Cassillo, Contributor Just weeks after the New York Knicks won their first NBA championship in 53 years, the second apron of the salary cap started picking away at the title-winning roster.
John Cassillo, Contributor Thanks to the nature of inter-divisional matchups, this year's NFL primetime schedule has been decidedly West-focused so far.
Evaluating the credentials of the NFL's three remaining undefeated teams, plus Bryce Young's MVP case, defensive concerns and the state of tanking in the league.
John Cassillo, Contributor Will Super Bowl LXI be the last time NFL audiences hear Joe Buck and Troy Aikman sharing the broadcasting booth for ESPN?
John Cassillo, Contributor When the NBA expansion discussion became real in spring 2026, it was immediately focused on Seattle and Las Vegas
By: John Cassillo
John Cassillo, Contributor The 2026 NFL season started with what appeared to be a short list of surefire Super Bowl contenders.
The 2026-27 NBA season is here. And while the most important part of that for your author is celebrating the New York Knicks' championship, others may have different priorities.
John Cassillo, Contributor Just one week into the 2026-27 NBA season, there are interesting storylines taking place all over the league.
John Cassillo, Contributor Taking a look at the NFL standings after seven weeks of action, and the NFC playoff picture has become a mess, even months out from the postseason field being set.
