By: John Cassillo
John Cassillo, Contributor The NHL is planning to expand yet again, and could award a 33rd franchise to either Austin or Houston by the end of the year.
John Cassillo is the Head of Analytics & Trend Reporting at TVREV. He specializes in sports, sports business, and competitive sports, with a keen focus on marketing and advertising within the sports and entertainment industries. John has been featured in notable publications such as Troy Nunes Is An Absolute Magician, NextTV, Yahoo Sports Canada, Forbes, and Yahoo Sports UK.
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John's articles focus heavily on sports, television, advertising, and media companies. He often incorporates data into his work to support his analysis. If you have relevant data-driven insights or industry-specific metrics related to the intersection of sports and media (television viewership trends, ad impressions in sports events), John may be interested in your input.
Given the nature of his coverage, consider reaching out with expert commentary on current trends at the intersection of these themes. Topics like changes in TV viewership patterns for major sporting events or emerging advertising strategies specific to televised sports could align well with his coverage style.
As John does not specify a geographic focus in his reporting, he is likely open to information from various regions as long as it pertains to broader industry trends rather than location-specific developments.
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