Erin Fitzpatrick is a Senior News Editor at Who What Wear. She specializes in beauty and fashion, with a keen focus on apparel design, the fashion industry, and luxury goods, while also covering themes in arts and entertainment, retail, and sports business. Erin has been featured in notable publications such as Salisbury Post, Marie Claire, MSN, Yahoo News, and Who What Wear UK.
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Erin Fitzpatrick’s coverage leans heavily into fashion, especially practical style advice, celebrity outfit breakdowns, and trend-forward shopping guidance. She seems most responsive to pitches with timely angle hooks tied to what people are actually wearing, what’s selling out, and how specific pieces can make an outfit feel more polished or current.
She also appears open to evergreen-style trend stories and brand-backed updates when there’s a clear consumer takeaway, particularly around apparel, industry movement, or luxury positioning. Pitches that connect a recognizable person, product, or seasonal shift to a broader style insight should fit well.
Her coverage is national, so keep the framing broad rather than region-specific.
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I'm pretty good at predicting these kinds of things.
By: Erin Fitzpatrick
Remember Lizzie McGuire's animated alter ego? Hilary Duff 's Disney character had her very own cartoon version, permanently clad in a pink tank top, denim capris, and platform flip-flops.
By: Erin Fitzpatrick
It's about to be everywhere.
Remember Lizzie McGuire's animated alter ego? Hilary Duff 's Disney character had her very own cartoon version, permanently clad in a pink tank top, denim capris, and platform flip-flops.
By: Erin Fitzpatrick
The second I saw Michelle Monaghan 's new outfit, I immediately thought of Princess Diana . (Maybe it's because photos of Prince George's first day
By: Erin Fitzpatrick
Between the start of NYFW the ongoing Venice Film Festival , and the Practical Magic 2 press tour , I don't blame you if your attention is a bit divided right now.
Read our full runway review.
Between the start of NYFW the ongoing Venice Film Festival , and the Practical Magic 2 press tour , I don't blame you if your attention is a bit divided right now.
By: Erin Fitzpatrick
No, not brown or tan: These exciting, anything-but-basic colors are all over your favorite retailers right now.
From attending her first Met Gala to headlining Lollapalooza, Tate McRae has been having quite the year, so naturally, I'm paying attention to
