Ethan Joyce

First, a quick story: Before I was your friendly neighborhood sports tech newsletter writer, I was a college athletics beat reporter who, at one point, voted for the Heisman Trophy.

Matt Caldwell had enough to worry about already. Last summer, he'd just been hired away from the Florida Panthers to become the CEO of the Timberwolves and Lynx.

The Buccaneers selected Sports Illustrated Tickets as an official fan experience partner for the franchise ahead of the 2026 regular season. Sports Illustrated Tickets now has agreements with six NFL teams, including the Bengals,

On Wednesday afternoon, I piloted the good ship SBJ Live as a moderator for the second of our three-part sports facilities series, “The Performance Center Arms Race: Training Facilities as a Competitive Advantage.”

Our LLMs of choice are becoming stronger brainstorming tools, but maybe still use caution about just how much you springboard off their insights and into your next NFL athlete deal.

Navigating AI’s limitations for NFL brand deals with commentary from 5W on how it helped and hurt come up with brand deal ideas for NFL players. Also: SBJ Live's look at the tech stack for facilities.

John Barger couldn't believe the coincidence. He's the head of global brand at Resmed, a publicly traded company that produces CPAP machines.

The second installment of "Building a Marathon Man" looks deeper into the tech that can help someone train for a marathon, and CPAP machine maker ResMed is making its first sports sponsorship with 23XI and Tyler Reddick, the NASCAR driver recently diagnosed with sleep apnea.

Brian Cruver enjoys movies. So when he and his wife bought their Austin, Texas, home a few years ago, they started picking out artwork for their viewing space.

The Little League World Series issued digital tickets this year for the first time.