Ethan Joyce

Thursday morning, Cisco will announce three multiyear sponsorship deals: Brooklyn Sports & Entertainment, the Hawks and State Farm Arena and the Cavaliers.

Multiple promotions built around popular book series Sports have put out a call to dragon riders, and they've delivered in surges of ticketing revenue.

Are IP-fueled theme nights new? No, as the countless “Star Wars” and Grateful Dead nights prove. But Betty Tran-Rennon thinks IP is an untapped resource for sports teams when it comes to ticketing revenue.

Owl AI is launching a new platform Wednesday called Parliament, a live video intelligence tool that houses agentic AI capabilities to support the efforts around a broadcast. Parliament will go through this beta testing window before a full-scale launch sometime in December.

I like introducing people. I am always trying to create scenarios where I get to say (à la Ted Lasso) “Congratulations, you both just met a really cool person.”

A trio of AI agents have recently rolled out to help organizations such as the Cavaliers, the Hawks and State Farm Arena, and the Texans, Predators and Storm. Also: Meta's new VR Glasses offer a lighter, immersive way to watch sports or play games without the previous hassles of VR headsets.

Adobe has signed a deal with the BWT Alpine Formula One Team, making the tech giant its official AI fan experience sponsor.

Earlier this year, self-checkout tech provider Mashgin released two products: the Power Counter and the Mini Power Counter (which I will refer to as the “Mini” from here on out).

Mashgin's two latest products are selling out as sports venues become more comfortable with the Self checkout tech. Also in SBJ Tech: Our Marathon Man, Rob Schaefer, has been gearing up for the New York City Marathon. Is he ready?

Ticketer and fan experience sponsor Sports Illustrated Tickets has launched SeatHQ, a new ticket resale platform where fans can list tickets and have them listed across all major marketplaces.