Terry Lefton

Genesco Sports Enterprises won the business of Royal Caribbean, the cruise line that's seeking to spend more in sports cities with its ports. Also: New Era's Knicks caps celebrate 2025-26 title, Neil Howard joins Bespoke Sports & Entertainment and checking in on the Flyers' marketing situation.

Around 70 people were on hand to grieve Bill Schmidt, an Olympic bronze medalist who later helped turn Gatorade into a brand that was indelible across pro sports. Schmidt died last month at 78 after a brief illness.

C-store/deli hybrid Wawa has signed on as the 76ers' latest sponsor, one of a surfeit of new corporate patrons added after a frenetic offseason during which the team added perennial All-Stars LeBron James and Jaylen Brown.

It is AbbVie’s first foray into motorsports and its first global sports sponsorship.

Knicks merchandise sold even more than the previously best, the Lakers' 2020 title during the COVID bubble, and the league's strategy plans to run back a similar license plan as last year's, with more variety and bespoke apparel than in years past.

The 76ers have had plenty of sponsor interest this offseason after trading for Jaylen Brown and signing LeBron James. Also: The NBA discusses its merchandising strategy for 2026-27, and Fanatics shares its top-selling NBA team and player apparel, with the Knicks and LeBron James on top.

The 76ers' frenetic summer sales slam has yielded 18 new or renewed sponsors, with at least three more to be revealed this week. As a result, sponsorship revenue is up around 50%.

The newest sales figures from Fanatics dramatically show both the impact of a championship in the country’s top market (that's the Knicks in New York City) as well as the seismic shift catalyzed when a player the stature of LeBron James changes teams.

Words of Wisdom: “The aim of the game is to develop the man and not to make money or even to draw a crowd. ... While the latter objects are good, I

The TCS New York City Marathon on Nov. 1 is in its final quarter-mile sprint with marketing and sponsorship plans, as parent nonprofit New York Road Runners is boasting a record 60,000 runners this year in what remains the world’s biggest marathon.