Consolidation favors AI-ready holding companies as marketers prioritize outcomes, with marquee reviews and data platform moves raising new conflict-of-interest questions.
Ewan Larkin is an Agencies Reporter at Campaign US. He specializes in marketing and advertising, focusing on topics such as advertising campaigns, advertising technology, and media relations, while also covering the intersections of beauty, fashion, and events. Ewan's work has been featured in prominent publications including Campaign US, MM+M, and Ad Age.