Isis Simpson-Mersha

Casey McDonald of Mattel shares how to create buzz and build something worth paying attention to.

Casey McDonald of Mattel shares how to create buzz and build something worth paying attention to.

Know the business, trust your team and don’t overcomplicate the data. Rebekah Metts-Childers began her communications career at PR21, now Zeno Group, when technology and dot-com companies were beginning to reshape the industry. Her first account was Cars — an early step in a career that would shape a core belief about employee communications: The […]

Know the business, trust your team and don't overcomplicate the data.

From Auntie Anne’s to Cinnabon and Jamba, Kerri Christian of Focus Brands shares what communicators should consider before taking a campaign across borders.

From Auntie Anne’s to Cinnabon and Jamba, Kerri Christian of Focus Brands shares what communicators should consider before taking a campaign across borders.

Darcie Rosenthal of ADM shares how to simplify manager communications, challenge AI output and build messages around what employees actually need.

Darcie Rosenthal of ADM shares how to simplify manager communications, challenge AI output and build messages around what employees actually need.

Never assume a change will play out the same way twice. Lauren Stephens spent her first year of college on a pre-med track, her last year of college planning weddings, and the year after that learning food and beverage operations at MGM Resorts International in Las Vegas. None of it was supposed to add up […]

Never assume a change will play out the same way twice.