Nicole Schuman is a Managing Editor at PRNEWS. She reports on communications with a keen interest in marketing technology, advertising, and the intersection of business and economics, often highlighting the comeback of American manufacturing. Nicole's work has been featured in Agri America Marketing Inc, PRNEWS, and Chief Marketer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Nicole Schuman's coverage centers on content and publishing, with an emphasis on public relations, PR guidelines, AI use in PR, influencer campaigns, social media, and reputation management. Her articles often feature expert commentary and cite data.
To effectively reach out to Nicole with pitches or contributions consider offering insights into the latest trends in the public relations industry such as AI use in PR or influencer campaign success metrics. Additionally, providing how-to guides related to content creation for product promotions may be of interest to her audience.
As geographic focus is not specified for Nicole's coverage attributes are more important factors for outreach rather than location-based expertise.
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By: Nicole Schuman
Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.
By: Nicole Schuman
This week's roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, what Twitter's 20-year legacy tells us about how communications was forever changed, and why GEO is quickly becoming one of the most important—and least-owned—priorities in PR.
By: Nicole Schuman
PR roundup covers what happens when an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom, and why the Kraft Heinz and Disney alliance is one of the more strategically interesting brand partnerships in recent memory.
Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a "leak."
By: Nicole Schuman
Dini von Mueffling, Founder and CEO of Dini von Mueffling Communications (DVMC), runs one of the most recognized boutique PR agencies in the social impact space—and in this episode of "Five Questions With...," she discusses her work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family. Von Mueffling discusses what it takes to do meaningful, high-stakes communications work, how the connections have impacted her practice and her recent Titanium Cannes Lion win.
By: Nicole Schuman
PR roundup covers what Anthropic's new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer.
By: Nicole Schuman
Jon Arons, Communications and Community Relations Manager at Giant Food, oversees PR and community relations for one of the Mid-Atlantic's most beloved grocery chains. In this episode of " Five Questions With... " he breaks down what it actually looks like to manage communications for a retailer that serves millions of families across 162 stores. From food recalls to brand health scores, Arons makes the case that trust isn't built in a crisis—it's built long before one ever arrives.
By: Nicole Schuman
PR roundup covers how MapQuest turned a map-naming controversy into its biggest brand moment in 30 years, what the USPS mail-in voting statement reveals about communicating clearly when the facts are still unsettled, and what new research says about why corporate credibility is eroding fastest among the audiences brands can least afford to lose.
By: Nicole Schuman
PR roundup covers what happens when an AI company's own employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign—one that any cat would almost certainly approve of.
Twenty-five years ago, on Sept. 11, 2001, the world changed in an instant. For communicators, that moment carried a particular weight. They are, by profession, the people tasked with finding words when words feel impossible.
