Nicole Schuman

Twenty-five years ago, on Sept. 11, 2001, the world changed in an instant. For communicators, that moment carried a particular weight. They are, by profession, the people tasked with finding words when words feel impossible.

This week's roundup covers what Arch Manning's AI video moment teaches communicators about the medium mattering as much as the message, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is harder to claim once you've already taken an action and new research that finally puts a dollar figure on what a strong reputation is actually worth when a crisis hits.

This week's PR roundup covers what the White House's ongoing press access battles mean for any organization that manages media credentialing, why DoorDash's "we screwed up" settlement statement is worth studying and what new Sprout Social data says about how holiday shoppers are spending less and expecting more from brands on social.

This week's roundup covers what Cornell University's response to a sexual assault lawsuit reveals about the limits of reactive communications, new Edelman-Yale research showing that facts alone won't earn trust in a fragmented health information landscape and how Boston Logan Airport turned an overhead announcement into one of the more creative— and contagious—PR campaigns of the fall.

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has topped the Reputation Risk Index and prompted an unprecedented formal warning for business leaders.

Ben & Jerry’s has spent decades proving a brand can take a stand and still sell a lot of ice cream. Now co-founder Ben Cohen says that stand is at risk, and he’s asking marketers and communicators for help.

This week’s roundup covers what Katie Zacharia’s first White House briefing reveals about the stakes of introducing any new spokesperson, new Sprout Social research showing how much social media is shaping voter opinions ahead of the midterms and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy worth studying.

Angela Waters Eveillard, incoming PRSA Board Chair for 2027 and Executive Director of Marketing and Public Relations at Hillsborough College in Tampa, Florida, took a break from "conferencing" at PRSA ICON 2026 to join PRNEWS in an on-site interview. In this episode of "Five Questions With..." Walters Eveillard discusses what PRSA offers communications professionals at every stage of their career, how the organization is tackling AI head-on and why showing up in person still matters.

PR roundup covers what NFL quarterback Jalen Hurts' blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that actually belongs to your customers.

Monumental Sports’ comms chief AJ Jones II on women’s sports, messaging in D.C. and how AI is changing the fan experience.