By: Jess Ruderman
Communicators are abandoning seasonal, ‘check-the-box' campaigns in favor of hyper-local creators, earned PR and 365-day strategies rooted in authentic cultural growth.
Jess Ruderman is a Senior Reporter at Campaign US. She covers a range of topics including publishing and media, public relations, and business economics, with a particular focus on AI platforms, corporate finance, and sustainability. Her work has been featured in Campaign US, Campaign (UK), MM+M, Campaign Canada, NewsBreak, Campaign India, US Home, Campaign Asia, and PRWeek.
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