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Steve McClellan
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Steve McClellan

Editor

AS SEEN ON
MediaPost

Preston's Summary

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). He specializes in marketing and advertising, with a focus on advertising technology, media relations, and various forms of media, including owned, earned, and paid media. Steve's insights and expertise have been featured in notable publications such as Modern Tire Dealer, MediaPost, Global Advertising News, NewsBreak, East Alabama Sports Today, Yahoo Finance, and Yahoo.

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Geo Focus

Coverage Attributes:

Beta
Informative: 61 %
Data Driven: 14 %
Interviews Q&as: 8 %
Promotional: 7 %
Events: 4 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Earned Media
  • Media Relations
  • Owned Media
  • Paid Media

Pitching Insights

Steve's coverage heavily focuses on corporate announcements, product promotions, and general news related to sales & marketing. He seems to be interested in covering new developments within the advertising and marketing industry as well as significant changes or events related to companies' promotional activities.

Given his focus on press releases and private sector announcements, he would likely be most responsive to pitches that provide exclusive insights into upcoming advertising campaigns, major CEO changes in prominent companies within the industry, or unique perspectives on trending sales and marketing strategies.

It is worth noting that Steve does not have a specific geographic focus but instead covers topics of interest globally within the advertising and marketing realm.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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