In June 2026, one month after news of the acquisition, WPP's Cindy Rose announced at an event during Cannes that the agency would end its use of LiveRamp.
Dave Forde is the Founder at Profectio. He specializes in marketing and advertising, with a keen focus on publishing and media, public relations, and the intersection of arts and entertainment. His insights and expertise have been featured in various outlets, including Profectio.