As artificial intelligence moves from a search tool to a shopping adviser, consumers are making clear that they do not want algorithms to operate in isolation.
Bob Koigi is the East Africa Region Chief Editor at Africa Business Communities. He specializes in marketing and advertising, with a focus on advertising technology, media relations, and the intersection of AI and machine learning within these fields. Bob has been featured in various publications including FairPlanet, BusinessGhana, and Modern Ghana, highlighting his influence and expertise in the industry.