Coca-Cola says it is launching the scheme as “value remains important for shoppers”. It replaces a former rewards scheme that was closed in 2013.
Niamh Carroll is a Senior Reporter for Marketing Week, specializing in effectiveness and growth across various sectors, including FMCG, food and drink, and quick-service restaurants. With a keen focus on marketing and advertising, she covers topics such as advertising campaigns, marketing technology, and corporate sustainability. Niamh has been featured in Times Higher Education, Global Advertising News, and Marketing Week.