Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers tasked with getting the most out of their dollars.
Sam Bradley is a Senior Reporter at Digiday and co-editor of Counterpoint. He covers a range of topics including marketing and advertising, AI and machine learning, and the intersection of sports and media, reflecting his diverse interests in the evolving landscape of communication and technology. His work has been featured in various publications such as WY Daily, Daily Press, and Modern Retail.
