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Krystal Scanlon
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Krystal Scanlon

Platforms Reporter

AS SEEN ON
Digiday, Modern Retail

Preston's Summary

Krystal Scanlon is a Platforms Reporter at Modern Retail. She covers a range of topics including marketing and advertising, with a particular focus on AI platforms, advertising technology, and programmatic advertising. Krystal's insights and expertise have been featured in publications such as Harro Community, Digiday, Editor & Publisher (E&P) Magazine, and Global Advertising News.

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Geo Focus

Coverage Attributes:

Beta
Informative: 50 %
Data Driven: 24 %
Interviews Q&as: 14 %
Opinion: 9 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • AI Platforms
  • OpenAI
  • Marketing Technology (MarTech)

Pitching Insights

Krystal's coverage focuses on content & publishing and sales & marketing, particularly within the realm of social media platforms, advertising, brand safety, influencer marketing, and TikTok. She seems to heavily rely on expert commentary and data citation for her articles.

For effective outreach to Krystal Scanlon:
- Offer authoritative industry experts who can provide insightful commentary or analysis related to social media platforms, advertising trends, brand safety concerns in digital marketing.
- Provide access to relevant data or research that supports new trends or developments in the areas she covers such as influencer marketing strategies or emerging platform performance.
- Consider pitching topics related to platform-specific insights into major players like TikTok and Reddit.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

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