Trishla Ostwal is an AI and tech policy reporter at Adweek. She covers big tech through the lens of privacy and security, data protection, regulation, and antitrust, with a strong focus on marketing and advertising, AI, and machine learning. Trishla's work has been featured in Adweek, Editor & Publisher (E&P) Magazine, Mediastreet.ie, Global Advertising News, MSN, and Yahoo Finance.
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Trishla’s focus on content & publishing, sales & marketing, AI, and related topics suggests she is likely to be interested in pitches that provide data-backed insights into trends and developments within these industries. She often cites data and press releases, indicating a preference for factual information.
As her coverage includes legal policy regulation and government announcements as well, she may also be open to receiving pitches with insights or analysis on the regulatory landscape impacting content creation, advertising, branding or marketing strategies.
Given her broad thematic coverage without a specific geographic focus indicated, Trishla appears to cover international developments relevant to AI firms, publishers' interactions with AI technology companies and how brands are utilizing new technologies in their marketing efforts.
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Plus, Microsoft Advertising on what brands should do as answer engines replace search results
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales
By: Trishla Ostwal
The Australian startup is betting that creative is the last part of ad buying left to automate
Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here
By: Trishla Ostwal
The platform is making its display and video inventory available through Amazon, Google and Yahoo's DSPs
A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of billions to Google and Amazon.
Anthropic has spent the past year in court with publishers, at odds with the Pentagon, and in contracts for hundreds of billions of dollars in computing power.
By: Trishla Ostwal
The former DSP revenue chief sees creator commerce as the next major performance channel
