Constantine von Hoffman is a managing editor at MarTech. A veteran journalist, he has extensive experience covering marketing and advertising, technology, and artificial intelligence, with a focus on topics such as AI platforms, generative AI, and programmatic advertising. He has been featured in Search Engine Land, MarTech, and MSN.
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Constantine's coverage is heavily focused on sales and marketing, with a significant emphasis on AI-powered marketing technology, marketing automation, CRM, and e-commerce. He frequently cites data and covers press releases in his articles.
To effectively reach out to Constantine von Hoffman, consider offering insights into the latest developments in AI-powered marketing technology or providing data-driven analysis related to CRM trends or e-commerce strategies. Additionally, if you have expertise in analyzing the impact of new AI-powered features on marketing platforms or can offer commentary on emerging trends within MarTech and its implications for businesses, your pitch may be well-received by Constantine.
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New program shows how Gmail is using sender verification and recipient feedback to decide who gets preferential inbox treatment.
Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap.
Claudeforce puts Salesforce data and workflows inside Claude, pointing toward a future where AI becomes the interface to enterprise software.
Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes.
Reach alone says little about a creator's ability to drive sales, especially as algorithms put content in front of more non-followers.
OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it projects for 2030.
A federal judge found Google illegally monopolized key ad-tech markets, but rejected the remedy that could have fundamentally reshaped them.
AI is accelerating software decisions while quotes, approvals, and sales handoffs discourage buyers ready to spend.
Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.
IAB finds advertisers spending more and adapting to AI-driven discovery, but their ability to measure those new customer journeys is lagging.
