Constantine von Hoffman is a managing editor at MarTech. A veteran journalist, he has extensive experience covering marketing and advertising, technology, and artificial intelligence, with a focus on topics such as AI platforms, generative AI, and programmatic advertising. He has been featured in Search Engine Land, MarTech, and MSN.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Constantine's coverage is heavily focused on sales and marketing, with a significant emphasis on AI-powered marketing technology, marketing automation, CRM, and e-commerce. He frequently cites data and covers press releases in his articles.
To effectively reach out to Constantine von Hoffman, consider offering insights into the latest developments in AI-powered marketing technology or providing data-driven analysis related to CRM trends or e-commerce strategies. Additionally, if you have expertise in analyzing the impact of new AI-powered features on marketing platforms or can offer commentary on emerging trends within MarTech and its implications for businesses, your pitch may be well-received by Constantine.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Faster service is part of AI's promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can't show clear financial value.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven interpretation.
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.
Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.
OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn't yet translated into enough revenue.
Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.
