Gadjo Sevilla is a Senior Analyst at Intel Insider, focusing on the AI and Tech desks. He specializes in topics such as marketing technology, advertising, and machine learning, with a particular interest in AI platforms and programmatic advertising. Gadjo's insights and analyses have been featured in notable publications including PCMag.com, eMarketer, and Fortune.
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Gadjo Sevilla's coverage focuses on a wide range of technology-related topics, including smartphones, electric vehicles, artificial intelligence, content moderation, tech investments, privacy, cloud computing and gaming. His work often includes data citations and government announcements alongside industry-specific insights.
Given the diversity of topics covered in his articles and the inclusion of industry-specific insights with a focus on legal policy regulation and press releases suggests that he may be open to pitches from subject matter experts who can provide deep analysis or commentary on technological advancements as well as regulatory impacts across various sectors within the technology industry.
Additionally, Gadjo's broad coverage areas indicate an openness to both consumer-focused tech news related to smartphones and gaming as well as enterprise-level technology developments such as cloud computing and AI.
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By: Christopher Wood, Gadjo Sevilla, Peter Clark
Next week, Advertising Week New York will be buzzing with brand leaders, agency executives, tech experts, and creators, all offering perspectives from the front lines on how the media playbook is changing and how making personal connections with customers is still possible amidst all the noise.
Marketers are no longer debating whether to use AI in content production; they're refining how. Ahrefs' 2026 State of AI in Content Marketing Survey shows a workforce that has grown both more confident in AI-generated content and more rigorous about checking it, a combination that at first glance might look contradictory, but could reflect a maturing industry.
Muse, a personal AI agent that carries out tasks like searches and shopping on its user's behalf, has already proven popular. It launched in the US on September 8 and passed 2.5 million downloads by September 21, with an estimated 448,000 daily users by day 10 per Sensor Tower.
By: Gadjo Sevilla
Article by Gadjo Sevilla Oct 7, 2026 Marketing leaders at Advertising Week New York 2026 took on a shift in advertising
By: Gadjo Sevilla
As the economy continues to put a strain on many household budgets, a number of consumers are planning to use annual holiday sales to stock up on everyday essentials, as well as buying gifts.
Article by Gadjo Sevilla Oct 12, 2026 As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation.
By: Gadjo Sevilla
Canva recently staged what it calls the industry's first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
By: Gadjo Sevilla
AI is rapidly changing how advertisers plan campaigns and allocate budgets, but a fundamental problem remains: The technology can optimize for cost, reach, and clicks without necessarily understanding what makes a media investment valuable.
By: Gadjo Sevilla
For more than 60 years, Claire's has been synonymous with first ear piercings and mall trips with friends. But today's Gen Alpha shopper, armed with a $22 weekly allowance and strong opinions shaped by social media, requires more than nostalgia to win their loyalty.
Marketers and retailers face an ongoing challenge: showing stretched shoppers that they understand customer budgets without making their brands feel like a bargain bin.
