Asa Hiken is a technology reporter at Ad Age. He covers a range of topics including AI, virtual platforms, and emerging technologies, with a strong focus on marketing and advertising trends. Asa's insights and expertise have also been featured in Automotive News and Harro Community.
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Asa Hiken's coverage primarily revolves around content, publishing, technology, marketing and AI. To effectively engage with Asa for potential coverage or contributions, it would be beneficial to highlight technological advancements in advertising and marketing, especially those related to AI integration. Offer insights into emerging trends that cater to Gen Z audiences as well.
Considering the significant portion of press releases in Asa’s work, providing newsworthy announcements about innovative technologies or groundbreaking strategies within the realms of marketing and tech could capture her attention.
Additionally, since there is no specified geographic focus evident from the provided data on Asa's coverage attributes and article titles, a global perspective on industry developments may be more relevant for pitching ideas or expertise.
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CMOs who can address and respond to the many ways AI is disrupting brand marketing will emerge as leaders in the industry.
By: Brandon Doerrer, Tim Nudd
As AI use cases grow, so do overall token costs, requiring agencies to make critical moves today to avoid having to pay excessive fees tomorrow.
By: Asa Hiken
Stepping up to become AI leaders is also a means of survival for CMOs facing constant pressure to prove their departments’ worth.
Perplexity wins court rulings against Amazon over agentic commerce, why OpenAI’s influencer event sparked backlash and Anthropic’s didn’t, Meta caught running AI-generated CSAM ads and more.
Target appoints its first chief AI officer, Disney tests AI search experiences in ESPN and Disney+, Gemini reaches 1 billion monthly users and more.
Reddit turns forums into AI-generated videos, ByteDance strikes an AI copyright agreement with Hollywood, OpenAI expands ChatGPT ads to Europe and more.
This week, the great GEO debate over ChatGPT and Reddit, Google addresses enterprises’ surging token costs, X launches an ads MCP server and more.
By: Asa Hiken
Article by Asa Hiken Sep 10, 2026 The news: Meta launched Muse, a personal AI agent that is poised to automate more aspects of consumers' digital lives.
