Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential
Kimeko McCoy is a Senior Marketing Reporter at Digiday. She specializes in the marketing and advertising industry, with a keen focus on the creator economy, social media fragmentation, and various industry trends. McCoy's work has been featured in Harro Community, Modern Retail, WorkLife, Glossy, and Digiday, and she is also the creator of Digiday’s first narrative podcast, The Return.