Allison Schiff is the Managing Editor at AdExchanger. She covers a range of topics within marketing and advertising, with a focus on data protection, privacy laws, and the intersection of technology and artificial intelligence. Allison's insights and expertise are featured in AdExchanger and Chief Marketer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Allison's focus on data compliance, ad tech, and privacy laws suggests that she would be interested in pitches from experts who can speak to the latest trends and developments in these fields. This could include professionals with insider knowledge of changes to data regulations, insights into advertising technology advancements, or perspectives on marketing technology innovations.
Given her coverage attributes which include expert commentary and government announcements, sources with high-level expertise in legal aspects of data privacy or marketing technology could provide valuable inputs for her articles. Additionally, professionals familiar with industry-specific statistics or case studies might also catch her attention as they align with the themes she covers.
As Allison’s geographic focus is national (United States), relevant pitches should keep this scope in mind when providing insights related to specific US-focused legal changes or market trends within the ad tech and privacy sectors.
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Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook and Instagram.
Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Brandtech's Rebecca Sykes.
Retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund potential M&A.
Zeta Global has made 19 acquisitions in as many years. But CEO and Founder David Steinberg says it turns down more deals than it closes.
If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom's Q3 earnings on Thursday.
By: Allison Schiff
Affle has a new self-serve CTV platform that charges for conversions rather than impressions as the company makes a broader push into the US.
AI agents may be ready for media buying’s busywork, but will buyers trust them? Kovva COO Tanja Mimica talks gruntwork and guardrails.
By: Allison Schiff
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three anew d ranking upgrades.
By: Allison Schiff
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about privacy. Does it matter?
