Allison Schiff is the Managing Editor at AdExchanger. She covers a range of topics within marketing and advertising, with a focus on data protection, privacy laws, and the intersection of technology and artificial intelligence. Allison's insights and expertise are featured in AdExchanger and Chief Marketer.
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United States (National)
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Allison's focus on data compliance, ad tech, and privacy laws suggests that she would be interested in pitches from experts who can speak to the latest trends and developments in these fields. This could include professionals with insider knowledge of changes to data regulations, insights into advertising technology advancements, or perspectives on marketing technology innovations.
Given her coverage attributes which include expert commentary and government announcements, sources with high-level expertise in legal aspects of data privacy or marketing technology could provide valuable inputs for her articles. Additionally, professionals familiar with industry-specific statistics or case studies might also catch her attention as they align with the themes she covers.
As Allison’s geographic focus is national (United States), relevant pitches should keep this scope in mind when providing insights related to specific US-focused legal changes or market trends within the ad tech and privacy sectors.
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Chalice AI COO Ali Manning explains how the AI startup is helping brands use advertiser-specific bidding models to drive real outcomes.
By: Allison Schiff
On Wednesday, Magnite CEO Michael Barrett painted a picture of a company edging into the buy side by adding more DSP-style capabilities.
Liquid Death's chief media and digital commerce officer, Benoit Vatere, is tackling one of the gnarliest problems in CPG: incrementality.
By: Allison Schiff
Liftoff used its market debut to school investors on mobile ad tech – and make the case that non-gaming apps could be its next growth engine.
By: Allison Schiff
Can a verifier stay independent when it joins a measurement giant? Nielsen’s Karthik Rao makes the case for its DoubleVerify deal.
Wanna chat with your marketing mix model (MMM)? Well, open-source tools and AI agents are making that possible.
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy.
By: Allison Schiff
Alphonso is weighing a traditional IPO, a joint venture with Comcast or a billion-dollar private equity deal with the Koch brothers.
Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste.
By: Allison Schiff
Can a neutral identity layer finally help telcos turn their network data into a viable, privacy-safe advertising business?
