Kendra Barnett is a Senior Tech Reporter at Adweek. She covers a range of topics including tech, media, and advertising technology, with a specific focus on platforms, adtech, and programmatic advertising. Kendra's work has been featured in Global Advertising News, NewsBreak, Yahoo Finance, and other prominent publications.
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Kendra's coverage spans a wide range of topics within content & publishing, privacy & cybersecurity, and sports. She heavily relies on press releases and data citations for her articles. For those looking to pitch ideas to Kendra, it would be beneficial to provide newsworthy information or data that aligns with her themes and topics.
She covers various industries such as beauty, advertising, entertainment, retail/e-commerce trends along with specific brands like Beyond Meat and AB InBev. Privacy-focused news related to companies like Apple & Google or Meta (formerly Facebook) might also interest her.
Considering the variety in Kendra's coverage attributes and the broad spectrum of covered topics/themes, she seems open to receiving pitches from different sources including businesses/organizations making announcements or releasing relevant data points.
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By: Kendra Barnett
The DSP's stock has tumbled 91% below its 2024 peak ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media
Breaking News in Advertising, Media and Technology
By: Kendra Barnett
Google's U-turn on cookies and a ruling keeps its adtech business strong, giving some of The Trade Desk's products a weaker value prop
By: Kendra Barnett
Plus, TikTok rolls out an AI shopping assistant and Walmart wants to take over TV advertising.
By: Kendra Barnett
Organizers say 2,231 attendees met their goal but the show felt sparse at times
Companies are growing more ravenous in their pursuit of appearing organically in AI answer engines
By: Kendra Barnett, Trishla Ostwal, Mark Stenberg
The ban underscores the importance for buyers to diversify their platform spend
Meta has been on a tear, pouring hundreds of billions of dollars into AI investments. Platform tensions, meanwhile, are ratcheting up.
The adtech firm's publisher inventory and audience data will be integrated into the holdco's AI Media Machine
Google is pushing more ads into AI Mode and AI Overviews and weighing options for integrating ads in agentic experiences.
