For those of us who have logged some years in the ad industry, it can feel inevitable that once an ad platform puts ads in one place, it will expand until it puts those ads in every place.
Sarah Sluis is the Executive Editor at AdExchanger. She specializes in marketing and advertising, with a focus on advertising technology (AdTech), programmatic advertising, and marketing technology (MarTech). Sarah's insights and expertise in the media and publishing landscape have made her a prominent voice in the industry, and she has been featured in various notable publications.
