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Sarah Sluis
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Sarah Sluis

Executive Editor

AS SEEN ON
AdExchanger

Preston's Summary

Sarah Sluis is the Executive Editor at AdExchanger. She specializes in marketing and advertising, with a focus on advertising technology (AdTech), programmatic advertising, and marketing technology (MarTech). Sarah's insights and expertise in the media and publishing landscape have made her a prominent voice in the industry, and she has been featured in various notable publications.

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Coverage Attributes:

Beta
Informative: 43 %
Opinion: 19 %
Interviews Q&as: 19 %
Data Driven: 8 %
Events: 7 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • Marketing Technology (MarTech)
  • Mobile Commerce
  • Online Marketplaces

Pitching Insights

Sarah Sluis's articles predominantly cover the advertising, technology, media, AI, and privacy sectors. Her work often includes expert commentary and data citations. To engage with her effectively, consider pitching insightful opinions on emerging trends in these industries or providing valuable data that supports developments in advertising technologies or media strategies.

Experts who can offer unique perspectives on the impact of big tech on advertising and media practices may find success in reaching out to Sarah. Additionally, individuals familiar with content & publishing innovations within the context of evolving privacy regulations could provide relevant insights for her coverage.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

AdExchanger

The Great Meta Migration

The Great Meta Migration

By: Sarah Sluis

Meta alumni are on the move – and they're bringing the world's most successful ad playbook with them to the next generation of would-be ad platform greats.

AdExchanger

Auctions In The Crosshairs

Auctions In The Crosshairs

By: Sarah Sluis

If you don't run a fair ad auction –or a transparent one – regulators take notes. Two very big moments in Big Tech happened last week, and they both centered on how platforms run their auctions.

AdExchanger

Apple Takes A Bite Out Of Programmatic

Apple Takes A Bite Out Of Programmatic

By: Sarah Sluis

During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference.

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