Anthony Vargas is a Senior Editor at AdExchanger. He covers publisher news and sell-side technology, with a particular focus on alternative datasets and their impact on advertising, as well as the gaming and digital audio markets. His insights have been featured in Chief Marketer, AdMonsters, and AdExchanger.
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Anthony Vargas's coverage is heavily focused on digital advertising, programmatic advertising, ad tech, and publisher strategies within the context of online platforms. This suggests a strong interest in industry trends, new technologies, and strategic shifts in the digital advertising landscape.
Given his high percentage of press release coverage and citing data attributes, Anthony may be particularly interested in pitches that offer exclusive access to new data or insights related to emerging trends and developments within the digital advertising space. Content that provides unique perspectives or analysis backed by solid data could resonate well with him.
While no specific geographic focus is mentioned for Anthony's coverage, his topics are inherently global in nature due to their association with online platforms and digital technologies. Therefore, relevant sources from any location who can provide valuable insights into these industry trends would likely capture his attention.
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By: Anthony Vargas
The trial that proved Google operates an ad tech monopoly is over. And the court's behavioral remedies for Google's monopoly have been unsealed.
By: Anthony Vargas
The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way.
By: Anthony Vargas
For years, ad agency holdcos have been competing to build the best data and tech stacks.
By: Anthony Vargas
Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities.
By: Anthony Vargas
Digital out-of-home (DOOH) is booming, which means programmatic's share of the out-of-home (OOH) market is also growing.
By: Anthony Vargas
Last month, a federal court ordered Google to integrate with Prebid but didn't say how. So Prebid is writing the instructions itself.
By: Anthony Vargas
By Mark Jablonowski, DSPolitical Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing
By: Anthony Vargas
Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech.
Agency holding company Stagwell is acquiring publisher monetization network Freestar, it announced Monday.
By: Anthony Vargas
Content discovery has moved away from the channels controlled by publishers and their audiences.
