It's not an ad deal, but it could shake up the artificial intelligence (AI) tool industry that advertisers use to create content, buy and target media, and serve ads.
Laurie Sullivan is a Writer and Editor at MediaPost. She specializes in marketing and advertising, with a keen focus on advertising technology, AI, and machine learning, exploring themes such as programmatic advertising and generative AI. Laurie has been featured in a variety of publications, including Hunter Valley News, Muswellbrook Chronicle, Editor & Publisher Magazine, and Yahoo Finance.