Dan Meier

The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV advertising, CTV and other forms of digital video.

Rather than replacing AV teams, AI used in combination with strategic judgement is making experienced AV specialists even more important, writes James Weinberg, SVP, Activation & Delivery at WPP Media. In this article, Weinberg explores the impact of AI on planning, optimisation and measurement.

In this week’s Week in Charts, Bending Spoons CEO on AI’s impact on SaaS, AI shopping takes off in Saudi Arabia and India, and social media to drive global ad spend next year.

UK broadcasters have expanded their distribution across digital channels in recent years, most notably on YouTube, where the commercial broadcasters have extended their reach by bringing full episodes onto the video service. Channel 4 has been particularly active on that front, producing content specifically for YouTube via its Channel 4.0 brand.

As the UK advertising industry awaits the government’s autumn budget, the latest IPA Bellwether Report suggests economic optimism is returning to the sector, following a rocky few quarters for marketing growth.

As agency work become less transactional and more collaborative, price is becoming less of a factor in client-agency relationships. “ I think we are moving into an area where agencies are less transactional, and the best work we do with clients is where we are seeing genuine partnerships,” says Gregor Chalmers, Head of Broadcast at The Kite Factory.

In this week’s Week in Charts, Havas targets 10 acquisitions this year, marketers look to YouTube for upper-funnel objectives, and Apple joins $5 trillion club.

So far in the process of AI adoption, much of

As the CTV market matures, buyers are seeing increased supply

The FIFA World Cup and a number of high-profile cinema releases helped boost UK ad investment over the summer, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, with ad spend rising 11 percent YoY to hit £12.3 billion in Q2 2026.