Alyssa Boyle is an Associate Editor at The Hoops News. She specializes in marketing and advertising, with a focus on advertising technology, programmatic advertising, and the intersection of AI and media. Alyssa's insights and analyses have been featured in publications such as AdExchanger, Cynopsis, and NewsBreak.
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Alyssa Boyle's coverage primarily revolves around content and publishing, with a specific focus on connected TV (CTV), programmatic advertising, TV measurement, and the streaming wars. She tends to heavily rely on press releases and data citations for her articles.
Given her reliance on press releases and data citations, she may be open to receiving pitches from companies or organizations that can provide proprietary data insights related to CTV, programmatic advertising, or TV measurement. Additionally, experts in these fields who can offer unique perspectives based on their experience might catch her attention.
As Alyssa does not have a specified geographic focus but covers industry-wide developments extensively; therefore international stories relevant to CTV initiatives or advancements in programmatic advertising could also be of interest to her.
This information evolves through artificial intelligence and human feedback. Improve this profile .
announced a new TV and film division aptly named XP, a reference to video game lingo that means “Experience Points.”
What do you call the painful, sometimes fatal condition that typically begins with subtle, hard-to-notice symptoms? A heart attack
is repurposing popular TV shows into snackable short-form videos as vertical video consumption on mobile is on the rise.
By: Alyssa Boyle
Who needs another supply-side platform for streaming TV advertising? No one, according to Michael Bassik. Which begs the question: Why did he decide to found one?
By: Alyssa Boyle
The San Francisco 49ers won their fifth in-season game Sunday facing off against the Seattle Seahawks.
The competition continues for the title of best video ad currency provider.
By: Alyssa Boyle
Netflix is brushing itself off from its recent round of layoffs and leadership shuffles on the creative side in time to deliver its Q3 earnings report to shareholders.
Happy Friday Junior! And regards from the 2026 National Association of Broadcasters (NAB) Show in New York City, where media experts discussed the
By: Alyssa Boyle
Happy Monday, readers! Here's what to know for this morning: Apple TV's Ads Business Has A Winning Formula Will French Riots Affect ‘The White Lotus' Filming?
is reckoning with the decline in membership related to the domestic decline in TV and movie production.
