Alyssa Boyle is an Associate Editor at The Hoops News and AdExchanger. She specializes in marketing and advertising, with a focus on advertising technology, programmatic advertising, and the intersection of media and journalism. Alyssa's insights and expertise have been featured in prominent publications such as The Hoops News and AdExchanger.
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Alyssa Boyle's coverage primarily revolves around content and publishing, with a specific focus on connected TV (CTV), programmatic advertising, TV measurement, and the streaming wars. She tends to heavily rely on press releases and data citations for her articles.
Given her reliance on press releases and data citations, she may be open to receiving pitches from companies or organizations that can provide proprietary data insights related to CTV, programmatic advertising, or TV measurement. Additionally, experts in these fields who can offer unique perspectives based on their experience might catch her attention.
As Alyssa does not have a specified geographic focus but covers industry-wide developments extensively; therefore international stories relevant to CTV initiatives or advancements in programmatic advertising could also be of interest to her.
This information evolves through artificial intelligence and human feedback. Improve this profile .
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Even though streaming consumption is rising, ad-supported TV viewing ticked down ever so slightly last quarter, Nielsen's latest Gauge report suggests.
The Block the Merger Coalition, headed by comedian and “The Traitors” host Alan Cumming, launched a new petition encouraging the 12 state attorneys general to “hold strong” in their legal battle to oppose the $110 billion merger between Paramount Skydance and Warner Bros. Discovery.
Television's allure keeps wooing publications and platforms. The New York Post inked a deal with Crazy Legs Productions for help turning the tabloid's content archives into episodic TV as well as films.
Women are less represented in television than they used to be – both in front of and behind the camera. That's according to the latest “Boxed In” study by the Center for the Study of Women in Television and Film at San Diego State University, which tracked more than 2,500 characters and 3,600 credits during the 2025-26 television year.
By: Alyssa Boyle
Forget pop culture. Pup culture, anyone? Halo Collar, a brand founded in 2018 with direct-to-consumer origins, went to market with its
It's never a slow week in the land of ad tech – including in the courthouse.
Journalist and author Maria Bartiromo will part ways with Fox News Channel and Fox Business Network (FBN) after more than 10 years as a news anchor for Fox specializing in financial markets.
By: Alyssa Boyle
The startup launched as CatapultX in late 2020 and was best known for building a series of addressable in-video ad experiences called On-Stream. Over time, however, company leadership realized that the consumer interaction data they'd accrued – over 5 billion interactions, per Rosenberg – could help advertisers better understand what kind of content drives that consumer behavior in the first place.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
