Tim Cross is an Assistant Editor at PitchBook Data. He specializes in marketing and advertising, with a focus on advertising technology, programmatic advertising, and the broadcasting industry. Tim's insights and expertise have been featured in notable outlets including 99.9FM ESPN Radio, VideoWeek, GB News, and WJRT, Inc. ABC12.
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Tim Cross's coverage indicates a strong focus on content & publishing, with an emphasis on technology, advertising, media, streaming and job cuts. Based on the high percentage of press releases cited in his articles, it seems that he heavily relies on official statements or data. This suggests that when reaching out to Tim Cross, providing concrete data or access to exclusive information related to technological advancements in content distribution and advertising strategies could be particularly effective.
Given the broad range of topics covered within the context of technology and media industry shifts such as layoffs or strategic partnerships, pitching potential stories featuring innovative technologies disrupting traditional media practices might capture his interest. If you have insights into emerging trends in digital advertising or unique viewpoints regarding changes within major tech companies impacting the media landscape, these could also resonate well with Mr. Cross's coverage area.
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By: Tim Cross-Kovoor
Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone’s demand and monetisation technology to Content Ignite’s own publisher partners.
By: Tim Cross-Kovoor
When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for Advertisers (IDFA) and track user behaviour, there were a number of recurrent complaints from the advertising world.
By: Tim Cross-Kovoor
In this week’s Week in Charts, CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand.
We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don’t have a clear window into what exactly it is they’re buying.
By: Tim Cross-Kovoor
In this week’s Week in Review: YouTube goes on the defensive against Netflix’s creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap.
The wave of consolidation we’re seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, Director of Product Strategy at AppsFlyer. But as Yip explores, measurement doesn’t necessarily fit into this framework as neatly as other parts of the CTV ecosystem.
Japanese tech giant Sony, owner of major TV and film production business Sony Pictures Entertainment, has been noted for its decision to stick to an “arms dealer” role in the streaming wars. While many other players in the TV and film space spun up their own streaming services in order to directly monetise the content they create, Sony declined to do so. It’s taken a few steps into the CTV world, via its anime-dedicated offering Crunchyroll and Sony Pictures Core, an on-demand service available on Sony-made TVs and smartphones. But generally, it’s preferred to remain a partner to other platforms, monetising its library by licensing it to third parties.
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced the launch of a new TV offering, which will go live next month. The move will add another major player to the UK’s pay-TV market, alongside the likes of Sky, Virgin Media O2, and BT.
Last week saw the announcements of two fresh content partnerships between international streaming services and European domestic broadcasters, the latest additions to a frantic period of dealmaking since TF1 and Netflix kicked off the trend in the summer of 2025.
By: Tim Cross-Kovoor
In this week’s Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ignore unskippable ads.
