For all Major League Baseball national TV games - exclusive and non-exclusive - total TV ad spend is estimated at $214 million, according to iSpot.
Wayne Friedman is the West Coast Editor at MediaPost. He covers a wide range of topics including publishing and media, broadcasting, sports business, and advertising, with a particular focus on the intersection of these industries. Wayne's insights and expertise have been featured in Global Advertising News, Editor & Publisher (E&P) Magazine, Media Industry Observer, MediaPost, NewsBreak, The Business Herald, Yahoo Finance, Yahoo Sports, and Yahoo.