The technology giant's VP of global corporate communications talks about how the company's World Cup partnership went well beyond traditional sponsorship on the latest edition of ‘The PR Week.'
Frank Washkuch is the Executive Editor at a leading media organization. He specializes in publishing and media, with a focus on earned, owned, and paid media, as well as media relations and public relations communications. Frank's insights and expertise have been featured in PRWeek, Campaign (UK), and Us Home.