James Beeson is a Drinks Editor at Just Drinks. He specializes in the food and beverage industry, with a keen focus on beverage production, corporate sustainability, and consumer behavior analytics. His insights and expertise are featured in notable publications such as just-food, Startup Daily, Restaurant Magazine, The Grocer, and BioRxiv.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
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James's coverage primarily revolves around the food and beverage industry, with a strong focus on press releases and private sector announcements. To effectively reach out to James Beeson, consider offering exclusive details about new product launches or significant developments within the alcohol, brewing, wine, or retail sectors in the United Kingdom.
Given his high proportion of press release coverage, he may be particularly interested in receiving concise yet comprehensive information that aligns with his beat. If you have insights into upcoming trends or disruptive innovations within these segments of the market in the UK, it could make for a compelling pitch.
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Blue Nun remains the bestselling German wine brand of all time
The refresh spans both own label and branded, with products landing in freezers nationwide from this week
By: James Beeson
Wow had been developed as a solution for parents seeking healthier snacks, PepsiCo said
By: James Beeson
The partnership comes amid a busy year for both businesses
The NPD combines Mexican tequila, espresso coffee and coffee liqueur
The NPD is made from a blend of half-caffeinated and half-decaffeinated speciality-grade arabica coffees
It has called for a cut alcohol duty to help boost British businesses, create jobs, give consumers a reprieve and bolster Treasury funds.
The UK rollout follows the launch of Doritos Protein in the US in February
Diageo has so far declined to say how many jobs it is cutting in the UK
By: James Beeson
The government is currently considering measures to regulate access to alcohol-free beers, wines and spirits to under-18s as part of its 10-Year Health Plan
