Jon Springer is a Senior Reporter at Crain's Chicago Business. He specializes in marketing and advertising, with a focus on the food and beverage industry, sports marketing, and consumer packaged goods. His insights and reporting have been featured in Crain's Detroit Business, Restaurant Business, Crain's New York Business, Modern Healthcare, Ad Age, and Automotive News.
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Jon Springer's articles primarily focus on sports marketing, advertising agencies and beverage marketing. His coverage attributes indicate a strong emphasis on press releases and private sector announcements.
Based on this information, when reaching out to Jon, consider providing exclusive details about new campaigns or partnerships within the sports, advertising, and beverage industries. Additionally, offering insights into trends or analysis of successful marketing strategies could be particularly valuable for his coverage.
Given that there is no specified geographic focus for Jon's work, pitches should align with international developments in the areas of sports marketing and brand promotions.
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Ad Age’s ranking of the most interesting recent food and beverage marketing moves.
By: Jon Springer
A crowded U.S. marketing calendar overwhelmed restaurants and prevented messages from breaking through, execs say.
The AB InBev canned cocktail brand will advertise in the game for the second time.
By: Jon Springer
Mizkan America is rebuilding its agency roster around commercial growth.
By: Jon Springer, Ewan Larkin, Brian Bonilla
The food and beverage giant’s pitch has drawn the interest of agencies and consultancies alike.
By: Jon Springer
Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast.
The 72andSunny campaign stars Cam Bynum and builds on the celebrations fans already create and share
Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.
Sports marketing takes on proven Hollywood formats, from documentaries to news to game shows.
