Jonny Auping is a News Editor at PPAI - Promotional Products Association International. He delivers breaking news and source-driven trend pieces concerning the promo industry, with a focus on corporate sustainability, climate change, and the intersection of marketing and advertising. Jonny's work has been featured in notable publications including Rolling Stone, D Magazine, and SUCCESS Magazine.
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Jonny Auping's coverage focuses on promotional products, industry news, and marketing strategies. His articles heavily feature press releases and event coverage, indicating a preference for timely announcements from companies within the promotional products industry.
To effectively reach Jonny Auping, consider pitching new product launches or innovative marketing strategies within the promotional products sector. Additionally, providing data-driven insights into industry trends or successful business case studies may attract his attention.
Given Jonny's broad thematic focus and lack of specific geographic emphasis in his articles, pitches should center around universally relevant topics in the promotional products and marketing industries that align with his areas of interest.
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By: Jonny Auping
PPAI's year-long sustainability study produced a tiered system that can help members know where they stand in each pillar of sustainability.
By: Jonny Auping
A yearlong study commissioned by PPAI determined what constraints the industry faces in sustainability. Fortunately, they can be overcome.
By: Jonny Auping
From Willie and Waylon to 'Choosin Texas,' Lone Star-centric country music has always moved merch. This distributor has helped launch some big names.
By: Jonny Auping
The NeeDoh cube is popping up everywhere, as are its copycats. But are they dangerous for consumers?
By: Jonny Auping
PPAI's event in Denver focused on the biggest issues in compliance and sustainability that the branded merchandise industry continues to face.
By: Jonny Auping
Merch designed for lifestyles and fan groups reaches more than just one demographic and has more lasting power.
By: Jonny Auping
The event in Winter Park, Colorado, gathered a few dozen of branded merch's most prominent sustainability leaders to ideate over creating real change.
By: Jonny Auping
The medic dispatched to the summit of the mountain at Winter Park, Colorado's ski resort was asking me some simple questions about my creeping symptoms of altitude sickness when I realized what was about to happen. I stood up, speed walked in one direction, changed directions, speed walked to a trash can and puked about three meals worth of freneticism that felt like my body explaining to me I no longer had control.
By: Jonny Auping
A New Jersey 10-and-under hockey league suspended children because their mothers made custom jackets that included the logo of the team, the Hitmen. The four mothers had posed wearing the jacket, which was designed to say “HITMAMA,” in an Instagram photo, that was later deleted though remained up long enough to be
By: Jonny Auping
Depending on their size or where they sit on the supply chain, companies are experiencing branded merch's growth differently.
