By: Kelly Beaton
Inflation and wellness trends are pushing candy brands toward less sugar, innovative textures, and value-driven formats this Halloween.
Kelly Beaton is a Digital Content Strategist at various leading publications. She specializes in the food and beverages sector, focusing on topics such as beverage production, food safety, and consumer packaged goods, while also exploring themes in agriculture, retail, and e-commerce. Kelly's work has been featured in The Food Institute, PA Consulting, PerishableNews.com, Ratchet+Wrench, Courier Media Group, Mason City Globe Gazette, and Wine Business Monthly.
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United States (National)
Not enough data
Kelly's coverage heavily relies on data, and her focus is primarily on the food industry, retail trends, and restaurant challenges. She seems to be interested in insights backed by statistics or research findings related to the impact of various factors such as economic uncertainty, inflation, and changing consumer behavior.
Given Kelly’s reliance on data-driven content, offering her access to exclusive reports or studies that shed light on emerging trends in the food & beverage sector could be a strong pitch. Additionally, experts who can provide analysis based on reliable data are likely to capture her attention.
As she covers broad topics within the food industry with no specified geographic focus, pitches should offer comprehensive insights applicable across different regions rather than being region-specific.
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