Deniz Ataman is a Deputy Editor at William Reed Business Media SAS. He specializes in food and beverages, consumer packaged goods (CPG), and health and wellness, with a keen focus on topics such as CPG design, beverage production, and marketing technology. Deniz's work has been featured in AgTechNavigator, The Business Herald, Confectionery News, Global Advertising News, and FoodNavigator.
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Deniz Ataman's coverage primarily focuses on the food and beverage industry, with an emphasis on expert commentary, press releases, and data citations. Her articles cover a wide range of topics within this industry such as sustainability, agriculture, retail, and nutrition.
To effectively reach out to Deniz Ataman, consider providing expert insights or data-driven analysis related to food and beverage trends, sustainability initiatives in the industry, innovative agricultural practices or products being promoted in the market. Additionally, if you have newsworthy product promotions or developments in nutrition science that align with her coverage themes would be relevant for pitching.
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By: Deniz Ataman
Chobani’s $1.2 billion investment will convert a former KDP production facility that initially manufactured La Colombe products into a milk production plant as part of Chobani's multi-billion dollar manufacturing network expansion across the US.
By: Deniz Ataman
Federal funding initiatives to improve and scale healthier school nutrition programs could open new opportunities for CPG companies to supply less-processed and nutrient dense foods to schools.
By: Deniz Ataman
Food-tech startups across Asia Pacific are invited to apply for the 2026 Global Food Tech Awards APAC heat, with entries now open and free to submit.
Private label’s transition from a generic staple to rivalling national brand aligns with broader consumer preferences towards premium wellness products according to Spins data.
Barilla’s acquisition of Goodles follows a familiar formula of pairing startup innovation with multinational scale.
What do soda, salons and soap have in common? A growing wave of unlikely brand partnerships like, Pepsi and Drybar or Mountain Dew and Duke Cannon, shows how odd-couple pairings are part of a new marketing playbook to reach consumers new ways.
By turning crops into protein factories, molecular farming companies aim to make the growth factors used in cultivated meat cheaper and more scalable than those produced through traditional biomanufacturing methods.
As food manufacturers race to simplify their appeal through GLP-1-focused branding, consumers taking the medications appear to be scrutinizing products more closely, paying attention to specific nutritional metrics rather than broad wellness messaging.
The most successful packaging strikes a balance between visual appeal and performance, using distinctive brand assets and clear communication to stand out on shelf and guide purchase decisions in seconds, according to Nielsen NIQ.
By: Deniz Ataman
Once Upon A Farm sees more categories, higher household penetration, expanded assortment and continued cooler growth as key ingredients in building a childhood nutrition platform and eventually a $1 billion brand, the company shared during its first appearance at the Barclays 19th Annual Global Consumer Conference.
