A recent New York Times piece about how Dunkin' Donuts increasingly seems to be getting out of the coffee-and-doughnut business got me thinking about what goes into a retailer's core identity, brand equity and value proposition.
Kevin Coupe is a Co-Author at MorningNewsBeat. He focuses on themes related to retail, brick-and-mortar businesses, and the broader economy, covering topics such as local and regional economies, economic policy, store management, and corporate sustainability. Kevin's insights into entrepreneurship and wellness are also featured in his work, making him a versatile voice in the business and economics landscape.
