Anna Hensel is the managing editor at Modern Retail. She focuses on themes related to marketing and advertising, retail technology, and consumer behavior analytics, often exploring the intersections of business and e-commerce. Anna's insights and expertise have been featured in Glossy, WorkLife, Modern Retail, and Digiday.
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Anna Hensel's articles predominantly focus on business and product promotions within the direct-to-consumer (DTC), e-commerce, startups, retail, and branding sectors. Her coverage often includes industry-specific insights and data citations. Therefore, she is likely to be receptive to pitches that offer unique data-driven perspectives on trends in DTC or e-commerce businesses. Additionally, offering expert analysis on emerging startup strategies or innovative retail practices may capture her attention.
As Anna does not specify a geographic focus but covers international topics such as branding and retail strategies across various markets, consider providing global perspectives when reaching out to her with relevant stories or insightful commentary related to DTC brands' expansion into new territories or cross-border e-commerce challenges.
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Thanks to rising gas prices, shoppers are switching up where they buy their gas, and what purchases they are making while doing so.
By: Gabriela Barkho, Anna Hensel
Amid a challenging macroeconomic year, Amazon has proven to be a powerful sales engine for many digitally native startups.
By: Anna Hensel
Whatnot believes its recommendation systems — which now refresh in just minutes — are what set the company apart from competitors. Whatnot chief product officer Tom Verrilli spoke with Modern Retail about what makes recommendations uniquely challenging in live commerce.
By: Anna Hensel
Amazon wants to become an even more vital part of shoppers' lives, as it prioritizes growing sales of groceries, prescriptions and other essential products.
By: Anna Hensel
A couple of years ago, home goods company Gorilla Commerce set an ambitious goal for itself. It wanted to prove that its brand could live beyond Amazon.
During its second-quarter earnings call on Thursday, Sweetgreen lowered its full-year guidance as cyclospora concerns hurt foot traffic — even though the chain hasn't been implicated in any outbreaks. Here's how consumer concerns around fresh produce could hurt Sweetgreen amid a critical inflection point for the company.
During its second-quarter earnings call in August, Wayfair wanted to talk up the success of its luxury furniture banner, Perigold.
By: Anna Hensel
State Fairs have been a staple of the U.S. since the 1800s. Now, they've become a prime spot for pop-ups for brands like E.l.f. and Levi's, as they look to show up at events where their competitors haven't yet touched.
By: Anna Hensel
Former Nike executive Heidi O'Neill will have her work cut out for her as she prepares to take over as CEO of Lululemon starting Sept. 8.
By: Anna Hensel
Reformation touted the strength of its loyal customer base during its first call as a publicly traded company, as executives sought to sell Wall Street analysts on the power of its direct-to-consumer flywheel.
