Gabriela Barkho is a senior reporter at Modern Retail. She covers a range of topics within the retail sector, focusing on consumer brands, retail technology, and the beauty and food industries, while also delving into consumer behavior analytics and marketing technology. Gabriela's work has been featured in Glossy, Modern Retail, and Digiday.
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Brooklyn, United States (Local)
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Gabriela Barkho's articles predominantly focus on the retail industry, particularly on DTC brands, retail trends, and marketing strategies within the food and beverage sector. Her coverage heavily relies on press releases and cited data.
If you are reaching out to Gabriela with a pitch, consider offering insights into innovative marketing strategies or emerging trends in the direct-to-consumer (DTC) space within the food and beverage industry. Topics related to startup growth, product promotions, or retail trends could also be of interest based on her coverage attributes.
Since there is no specific geographic focus mentioned for Gabriela's articles, pitches can be tailored to cover global market insights or specific regional developments depending on the relevance to her coverage themes.
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Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
This story was originally published on sister site, Modern Retail.
Neutrogena’s recent backlash raises questions over brand cancellations, boycotts and long-term brand loyalty.
The latest celebrity brands to shut down are Messi's Mas+ and Alex Cooper's Unwell, proving that major buzz fades quickly in the saturated celebrity-led CPG space.
This week's episode of the Modern Retail Podcast digs into the new life cycle of brand cancellations and why many brands are still unable to address social media backlash in a manner that satisfies consumers.
Celebrity-backed brands, once seen as surefire bets due to their founders’ built-in audiences, are increasingly facing a reality check
By: Gabriela Barkho
As ticket prices for the U.S. Open tennis tournament soar, brands like Evian, Sephora and Lavazza are staging NYC pop-ups for fans who can't make it out to Queens.
By: Gabriela Barkho
This story was first published by Digiday sibling Modern Retail This year's U.S. Open is set to be the biggest in recent history.
By: Gabriela Barkho
A new wave of gummies, jellies and drinks is promising that people can now have all the fun of alcohol without the hangover.
As companies take a stance on AI use, Boll & Branch is one of many brands integrating generative AI into their ad imagery and copy. On this week's episode of the Modern Retail Podcast, Boll & Branch Chief Creative Officer Kristen Deyco spoke about how the brand's playbook and frameworks around the use of AI.
