Gabriela Barkho is a senior reporter at Modern Retail. She covers a range of topics within the retail sector, focusing on consumer brands, retail technology, and the beauty and food industries, while also delving into consumer behavior analytics and marketing technology. Gabriela's work has been featured in Glossy, Modern Retail, and Digiday.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Brooklyn, United States (Local)
Not enough data
Gabriela Barkho's articles predominantly focus on the retail industry, particularly on DTC brands, retail trends, and marketing strategies within the food and beverage sector. Her coverage heavily relies on press releases and cited data.
If you are reaching out to Gabriela with a pitch, consider offering insights into innovative marketing strategies or emerging trends in the direct-to-consumer (DTC) space within the food and beverage industry. Topics related to startup growth, product promotions, or retail trends could also be of interest based on her coverage attributes.
Since there is no specific geographic focus mentioned for Gabriela's articles, pitches can be tailored to cover global market insights or specific regional developments depending on the relevance to her coverage themes.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Once again, Amazon's fall Prime Big Deals Days event kicked off the holiday shopping season early.
This fall's Prime Big Deals Days is pushing holiday shopping into October as shoppers compare prices earlier and sellers prep for Black Friday.
By: Gabriela Barkho
This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.
By: Gabriela Barkho
Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.
By: Gabriela Barkho
Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music.
By: Gabriela Barkho
This year, PepsiCo is using refrigerated soups and guacamole to chase growth as consumers seek fresh, convenient foods.
By: Gabriela Barkho
Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers' policies before buying.
By: Gabriela Barkho
Adults are fueling $13.5 billion in Halloween spending thanks to the rise of "Adultoween," growing seasonal categories like home decor, and food and beverage.
Target is tapping young brands to revamp its homeware this year as part of the retailer’s multi-year turnaround strategy.
By: Gabriela Barkho
Retailers and logistics players are taking a more surgical approach to holiday hiring with flexible staffing and a focus on logistics cross-training in anticipation of a $1 trillion sales season.
