Vidhi Choudhary is a Retail Reporter at Digiday's Modern Retail. She covers a range of topics including retail, e-commerce, and consumer behavior analytics, with a focus on brick-and-mortar stores, retail technology, and the beauty and fashion sectors. Vidhi's work has been featured in notable publications such as TheStreet, Miami Herald, and Fortune.
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Vidhi's articles primarily focus on product promotions and sales & marketing within the e-commerce, retail, online advertising, Amazon, and Shopify domains. Her coverage often includes data citations and press releases.
To effectively reach out to Vidhi Choudhary with a pitch or as a source, you should consider offering unique insights backed by data related to trends in e-commerce sales & marketing strategies or the evolving landscape of online advertising within platforms like Amazon and Shopify. If you have access to proprietary data or can provide expert analysis supported by relevant statistics in these areas, it is likely to capture her attention.
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Ron Johnson says AI won’t shift people from physical stores to online, or vice versa.
By: Vidhi Choudhary
By Vidhi Choudhary TikTok Shop has a new flywheel, because it offers better fulfilment, more creators telling authentic stories, and a stronger product selection.
Boll & Branch is using AI to scale its bed installation program.
By: Vidhi Choudhary
TikTok is investing in shopping like never before.
Amazon merchants will be able to access information about their Amazon stores in AI agents like Claude for the first time.
People splurged on Halloween costumes for kids, Christmas tree skirts, as well as space heaters and snow blowers.
However, experts said that consumer adoption of Google’s AI tools remains low.
By: Vidhi Choudhary
Consumers say they are open to using the tools at the beginning of their shopping journey to help them narrow their selection process.
By: Vidhi Choudhary
The platform is counting on livestreams from bigger brands and more established creators to drive holiday sales.
The tech giant has released a universal cart that can add products from multiple stores and also tracks pice drops.
