Melissa Daniels

Bubba, known for large insulated kegs, popped up at Lollapalooza to push its new look and brand identity. Here's what the brand learned about what it takes to pull off a successful activation.

Vinyl prices are up nearly 6% in 2026, while materials like PVC and resin have also gone up as oil derivatives have increased.

This week's Modern Retail Podcast features Diana Melencio of XRC Ventures discussing the growth of fragrance as a premiumization play for CPG brands.

Companies like AG1, Ritual and Blueland are investing in clinical research as a way to fuel brand growth. Executives at these companies share why they think it's an important differentiator.

Now is the time when brands start to consider whether or not to make changes to their returns policies in time for the holidays. Loop is seeing brands institute temporary policies for the holidays to better accommodate, and monetize, shopper behavior.

Adding stock is the key to Hulken's holiday strategy in 2026 as it embraces a larger wholesale presence. Here's how the brand is preparing for its busiest Q4 yet.

The Nori Cloud launched in Target in July 2026 after a 10-month development timeline.

Bubba, known for large insulated kegs, popped up at Lollapalooza to push its new brand identity and got a lift from a Zara Larsson post.

Why cattle producers should care about what happens between the ranch and the consumer.

Why cattle producers should care about what happens between the ranch and the consumer My life has always revolved around cattle. My late father was a large-animal veterinarian, and he bought Cow Track Ranch in...