In hindsight, this year's fiber-forward Super Bowl commercial starring William Shatner may have been a Hail Mary.
Kim Severson is a National Food Correspondent at The New York Times. With a career spanning over two decades, she specializes in food and beverages, covering topics such as food manufacturing, safety, and the intersection of food with arts and entertainment. Kim's work has been featured in various notable publications, including the New Zealand Herald and The Boston Globe, and she is a Pulitzer Prize winner recognized for her contributions to public service journalism.